The story of Project Cultivate, featuring Costa Georgiadis.
The product of multiple shoots over time documenting the progress of the initiative to rejuvenate Melbourne General Cemetery by planting half a million native plants, grasses and wildflowers. Featuring messaging from Horticultural Assets Manager Helen Tuton, and Costa Georgiadis of ABC’s Gardening Australia.
Ongoing project photography.
Community planting day video.
Documenting a community planting day held by SMCT at Melbourne General Cemetery, with community input demonstrating the strong support for the project, and the impact it is having at the site.
Awards, media coverage, and support.
Project Cultivate has been supported by matched grant funding from the City of Melbourne, was the winner of the Keep Australia Beautiful Tidy Towns and Cities awards in 2024 in the Sustainability Category, and has received media coverage on the ABC, and publications including Australasian Cemeteries & Crematoria Association News and Landscape Archictecture Australia magazine, with imagery from The Guild.
“They have done so much to bring the story of this project to life, and the project is all the richer for it. Andy and the team have managed to make even the most mundane activities that go into creating this amazing grassland look incredible, and the way they have told our Project Cultivate story through their work is top shelf.”
— Helen Tuton, Horticultural Assets Manager, SMCT
Design assets
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Site signage
Design and copy for permenant signage placed throughout the cemetery, and signage promoting community planting days.
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Illustrations
Illustrations created for use in fact sheets exploring the impacts of the project, and challenges around tree planting.
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Pull up banners
Copywriting, photography and design. Utilised across events promoting and celebrating the project.
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Gift tags
Copywriting, photography and design for cards accompanying a gift of Kangaroo Grass to event attendees.
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Fact sheets
Copywriting and design for physical and digital project fact sheets to inform the community.
Copywriting
Copywriting for project landing page, preparation of blog posts, creating assets and layout for project landing page.
Planting Update Video
Documenting planting activities of Project Cultivate at Melbourne General Cemetery during Phase 1B.
